2022 End-of-Year Appeals
This winter direct mail effort raised $45k+ from over 300 donors, increasing revenue received by 50% from 2021 efforts. This appeal included almost a dozen donor segments.
Typically our appeals are adorned with the smiling faces of our members but this year we emphasized our need for donations with the facts (and reality) of our current hardships.
Flip through the 2022 Impact Report.
This is only the second report the JCC has compiled. Our biggest challenge was working out the production kinks from the previous year, we shifted from a digital-only format to printing and mailing to our donors. Paper inventory was still a challenge at the time.
Our Free Membership campaign increased our JCC member base 25%.
We sent several postcards to surrounding neighborhoods and communities and enticed prospects to tour our facility with timely, free family programming. Online joins and tours were encouraged via social campaigns.
The Bra of the Month® campaign focused on Wacoal’s best selling bras with impactful Wacoal woman imagery. Department stores and specialty stores alike have had such success with this campaign that Creative Services created custom web banners for each retailer.
Digital campaigns were designed in October, breast cancer awareness month, to educate and raise funds in partnership with Susan G. Komen.
A brand in need for a refresh since it’s 2000 inception. Photography, logo and typefaces were updated to appeal to the trendy but busy modern woman. With the goal of aligning ourselves with more prestigious fashion brands we expanded our image library to include beautiful still life photography.
Sleepwear and daywear collections were photographed quarterly for both e-commerce and packaging needs. Particularly important to this brand's DNA was holiday gift giving. Retail packaging was designed with embellished ribbons, tags and coquettish copy.
The addition of the bridal collection required the construction of new labels and hang tags. Whimsical hearts, silver foil and blue glitter adorn this cheeky Betsey Blue collection.
For the launch of Lucky Brand sales asked Creative Services to build a portfolio showcasing the sleepwear collection. With new manufacturing facilities in India we highlighted embroidery, bold prints and playful details. Shamrock and “Lucky You” twill tabs were created to adorn side seams and pockets. We photographed the collection on two models as a nod to friendship, aligning ourselves with corporate advertising.